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Libertaria is a Uruguayan Premium Craft Cider.

The brand needed a complete redesign to enhance the lunch of its four new selected tea infusion flavors, taking the product to another level.

In our country, cider carries with it the prejudice of being a poor quality drink, cheap and focused on a lower-class public. Therefore the first challenge was to work on an identity from a different place than the local consumer has in mind. And for that we opted for a different graphic proposal, not only to other cider brands, but also to their indirect competition, which in our case is craft beer. Another important aspect to highlight within our objectives at the graphic level is the need for the product to stand out from the rest when it is displayed in stores. We look for a pregnant design that impacts and invites the consumer to try it.

As a result we obtained a strong brand focused on its packaging. Generating a simple, modern, attractive and above all fresh design, something important to transmit to the consumer in order to influence and remove that preconception of cheap drink.

Photography & videos / BrutoVideos